May 5, 2021
China has played a critical role in building the global toy business as a massive hub of highly efficient toy and game production. As OEM contract manufacturing i.e. making toys for other people gets harder and harder to make a profit from, so an increasing number of Chinese toy factories are looking to move up the value chain & move towards being full toy companies themselves. with their own developed products and brands.
This is one of the biggest under reported trends in the toy & games industry, find out more in this episode of the Playing At Business podcast.