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Playing At Business - toy & game business podcast with Steve Reece


May 5, 2021

China has played a critical role in building the global toy business as a massive hub of highly efficient toy and game production. As OEM contract manufacturing i.e. making toys for other people gets harder and harder to make a profit from, so an increasing number of Chinese toy factories are looking to move up the value chain & move towards being full toy companies themselves. with their own developed products and brands.

This is one of the biggest under reported trends in the toy & games industry, find out more in this episode of the Playing At Business podcast.