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Playing At Business podcast with Steve Reece

Feb 26, 2021

In Episode 21 of the Playing At Business podcast we talk to the creator of smash hit toy product 'Rainbow Loom'. Choon Ng has done something which very few people in the toy business have - he created and implemented a product which started a massive global toy fad. At the peak of Rainbow Loom's success, it was as big...


Feb 17, 2021

New toy businesses are the lifeblood of the industry. Today's start ups can become tomorrow's corporate behemoths. But there are a lot of hurdles and barriers in the way of success for those starting up a new toy business. In this latest podcast episode, toy industry expert Steve Reece runs through a few key areas which...


Feb 12, 2021

In this wide ranging interview with toy manufacturing expert Michele Bovetti we discuss what's happening in toy manufacturing, we talk about how automation can decrease production costs and efficiencies saving costs for toy factories and their customers. We also talk about Michele's work in setting up numerous new...


Feb 4, 2021

Steve Starobinsky is a true Kid@Heart. His work as a futurist and toy trend expert has made him well known and well respected across the toy business. His work with Diverse Marketing (a leading U.S. sales agency) has given him something rare among toy trend observers - hard earned commercial grounding. In this wide...