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Playing At Business - toy & game business podcast with Steve Reece

Jul 1, 2022

One of the major trends in the toy business in the last decade or more is the morphing of the major toy companies into cross platform entertainment companies. 

In this episode of the Playing At Business podcast we take a look at this trend, and we also look at what smaller companies can do to try to compete in the...


Jun 24, 2022

There is one fundamental success factor for board games which is overwhelmingly present in the most successful board games of all time. From Chess to Clue/do, and from Monopoly to Mousetrap, any board game which sticks in the market features this one fundamental feature at the very core of the gameplay mechanic.

It...


Jun 14, 2022

Toy & games companies generally don't test their products enough with consumers. We all know how much testing goes into ensuring products are compliant with safety standards, but what about testing to see if they are compliant with functionality, fun and general appeal to kids & their parents?

Consumer research...


Jun 7, 2022

Inflation is very high in most western markets right now. This is a challenge for the toy industry to manage, because our products are discretionary purchases, and when mandatories such as food and heating increase in price, this can reduce the amount of available funds consumers have to buy toys. 

In this episode we...


May 16, 2022

Electronic Toys are not new. The toy business has a long history of dumbing and pricing down electronics & tech in general into toy formats and toy price points. 

In the end though, whether these tech toys work or not in the market doesn't come down to the tech/electronic itself. Listen to Episode 76 to find out what...