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Playing At Business - toy & game business podcast with Steve Reece

Apr 28, 2022

Toy companies (both big & small) rely heavily on the factories they work with. Every time they produce a toy your reputation and potentially your business rest on the factory & their complying with safety, ethical and quality standards. Competitive pricing is also a concern of course, manufacturing spend is the biggest...

Apr 20, 2022

The toy business is moving from a single hub (China) sourcing model to a multi-hub model. India is the only other country with comparable population size, with abundant cheap production line labour and existing industrial capacity and domain expertise in plastics. There are many more reasons though why India's rise...

Apr 20, 2022

There are some core fundamental practises that successful toy & games companies follow. If you look at any company operating in the toy biz with longevity and success, they will no doubt be following these 10 'Commandments'. 

Apr 14, 2022

Sometimes toy companies get so lost in their own internal processes and stakeholder conversations that they forget to think about what their end consumer i.e. children will want out of a product.

We run through how to make toys that kids will want in this episode of the Playing At Business podcast.