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Playing At Business podcast with Steve Reece

Jan 5, 2021

China is the world's second biggest toy market, with significant growth prospects ahead. In this episode we discuss the opportunities in the Chinese toy market with Jacqueline Vong of Playology International Inc, a leading Consultancy with expert insights to the domestic toy market in China. We also discuss content...


Dec 17, 2020

In Episode 14 of our Playing At Business podcast we give an overview of international toy markets at a topline level, and discuss why a bespoke approach to each country is likely to yield the best results. We discuss some of the Do's & Don't's of export sales for toys & games covering major markets including the USA,...


Dec 14, 2020

Interview with Emile Kalis, co-founder of Identity Games. The company was founded in The Netherlands in the 1990s, and has since established international reach with numerous great games achieving sales success across multiple markets. In this podcast Emile talks us through his journey in the board games business, and...


Dec 3, 2020

Playing At Business - a leading toy and game business podcast

In this episode we interview Marc Fayad of Splash Toys, talking about their latest product launch: Sneak'Artz

We also talk about the toy business in general and Marc's experience in the toy business. We discuss toy marketing, distribution across export...


Sep 6, 2018

The action figure and fashion doll categories have seen a lot of change in the past decade or more, with a huge degree of success for many toy companies in this space.

This episode of the Playing At Business podcast takes a look at the changes and what they mean for the global toy industry.

For more on us/our toy...