Oct 21, 2025
In this episode, host Steve Reece takes a deep dive into the long-term impact of the Covid pandemic on the Toy & Game industry. Five years since the first global lockdowns, the dust has settled—and the changes are here to stay. From pricing shifts and supply chain diversification to the evolution of trade shows...
Jun 17, 2025
What makes a toy company last for generations? In this episode, we break down the eight essential characteristics that separate fleeting fads from industry legends. From unwavering brand identity to innovation that evolves with consumer trends, we uncover the secrets behind long-term success. Expect insights...
Jun 13, 2025
It's been a wild start to 2025 with tariff tribulations abounding.
From supply chain disruptions to retail price rises, these developments have produced a complex landscape for Toy & Game companies to try to navigate. Join us as we unpack the challenges, explore strategic responses and offer some tips to help...
Sep 25, 2024
In this episode, board games business expert Steve Reece of www.KidsBrandInsight.com runs through the steps in completing a commercial launch of a board game (also includes a card game or other cardboard based Games).
If you are wondering what you need to do next after you came up with the idea of a Game and made a...
Aug 27, 2024
Over the last decade and a half or so, we have advised 200+ Toy startups and Game startups. There have been a number of recurring Tips and bits of advice we have given. This podcast covers those Top Ten Tips for startups in this whacky world of Toys & Games.
This is a definite must listen for new entrants to the...