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Playing At Business - toy & game business podcast with Steve Reece

Jun 17, 2021

India is a fast rising toy manufacturing hub. In this episode of the Playing At Business podcast we interview the owner of a leading toy factory in India. There are cost savings to be made by switching some toy manufacturing from China to India, and in this episode we take a look at what drives those cost savings. We...


Jun 9, 2021

Toy & game business expert Steve Reece talks through brand licensing and how it works in the toy business. He outlines some of the key opportunities presented by licensing, as well as the risks both financial and otherwise. He also discusses the key to negotiating good licensing deals.

For anyone interested in toys &...


Jun 4, 2021

In episode 33 of the Playing At Business podcast, Steve Reece lists out the top 20 things he has learnt from more than 2 decades working across regions, product categories and companies in the toy & game industry.

Steve has worked for, with and on some of the most iconic toy & game brands out there - including Monopoly,...


May 27, 2021

David Ripley has extensive experience in the toy business, having worked as a Toy Buyer and in more senior commercial roles for major UK retailers. He has also worked for and with a number of online platforms. As such, David is very well placed to offer unique insights into a broad range of topics from how Toy...


May 14, 2021

Dean Weller is the expert's expert when it comes to marketing and buying media for toys & games. In this broad ranging episode of the Playing At Business podcast, we talk about how marketing has changed over time, we run through the typical weight of a toy marketing campaign today looking at the percentage of spend...