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Playing At Business - toy & game business podcast with Steve Reece

Sep 2, 2021

Ben Hogg has been working in the toy & games business since childhood, thanks to a family owned toy retail business. In this episode we talk about how his adult career in the Games business started and we discuss his work across all sides of the UK games business, from specialist niche games through to his being part...


Aug 6, 2021

The toy & game business is generally speaking marketing driven. In this episode Steve Reece discusses the bewildering array of marketing tools, platforms and media open to toy & game companies today. We also look at the 5 easiest ways to completely waste your marketing spend, and in doing so highlight the best way to...


Jul 29, 2021

KidsKnowBest is a fast growing digital media agency focused on children. In this episode we interview co-Founder Joel Silverman about the company, their approach to creating compelling content and insightful understanding of how kids think. We also discuss his journey from hairdresser to celebrities in London's ritzy...


Jul 23, 2021

The Puzzles category has had a great time during the pandemic, new generations of puzzlers have been 'born' out of all the lockdowns around the world. In this episode of our Playing At Business podcast we talk to Amanda Chaplin of Gibsons Games to delve deeper into the world of puzzles and to discuss Gibsons' perennial...


Jul 13, 2021

In this episode, Steve Reece shares 7 key learnings from his time working in the toy & seasonal department of a major retailer. This episode looks at the importance taking  a practical approach to  merchandising, takes a look inside a decision by a retail buyer to delist a brand, and outlines key timeless learnings from...