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Playing At Business podcast with Steve Reece

Sep 6, 2018

The action figure and fashion doll categories have seen a lot of change in the past decade or more, with a huge degree of success for many toy companies in this space.

This episode of the Playing At Business podcast takes a look at the changes and what they mean for the global toy industry.

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Jul 31, 2018

The global toy industry has become reliant on China's toy manufacturing sector to provide production capacity, as well as development and production expertise.

In recent years though China has seemingly shifted away from low end labour heavy manufacturing towards higher end, higher tech production categories.

The past...


Jul 19, 2018

Playing At Business podcast episode 9 looks at the board games category, and why it is a timeless success, why the future is bright and at key trends in the board game category.


Jul 11, 2018

This episode looks at consumer research testing in the toy industry, why we don't tend to do enough of it, the benefits of more research testing for the toy business and key learnings from host Steve Reece based on his conducting over 1,200 focus groups with kids on toys.

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Jul 2, 2018

Over time, the same toy themes have repeatedly re-emerged time and time again...but why is this? Does this mean we shold not be trying to push the boundaries and create new toys?

In Episode 7 of the Playing At Business podcast, host Steve Reece discusses how & why some themes just keep on working time after time.

For...