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Playing At Business podcast with Steve Reece

Apr 30, 2021

TOYI is an up and coming Construction Toy brand. There story is compelling - the concept started as a University project for co-Founder Elif Atmaca. From there TOYI was successfully funded on Kickstarter, and is now selling successfully around the world.

TOYI's story is interesting because they are a few years into the...


Apr 21, 2021

Augmented reality has been on the periphery of the toy business for some years now. Pokemon Go really brought the technology to the fore, leading to a major boost on Pokemon toy & card game sales. 

In this episode of the Playing At Business podcast we talk to Wikitude's Paula Monteiro about A.R. and the potential for...


Apr 14, 2021

Adam Borton is a professional toy inventor and designer held within high regard in the toy business. Among other things he invented and licensed to Mattel the smash hit skill and action game 'Flushin' Frenzy'. In this podcast interview we talk about Adam's journey in the toy business, and about his new initiative: Toy...


Apr 6, 2021

Rick Derr is a successful toy retailer with a strong social media profile, in fact, Rick puts a lot of his recent success down to his business heavily adopting social media marketing and advertising to drive traffic into store. We also discuss his winning strategy for bricks and mortar retail to work with Amazon not...