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Playing At Business - toy & game business podcast with Steve Reece

Apr 14, 2021

Adam Borton is a professional toy inventor and designer held within high regard in the toy business. Among other things he invented and licensed to Mattel the smash hit skill and action game 'Flushin' Frenzy'. In this podcast interview we talk about Adam's journey in the toy business, and about his new initiative: Toy And Game School, which aims to help those interested in how to design & make toys to get ahead in the toy business.

Our favourite part of this interview is the part near the start where Adam casually discusses his 'luck' in finding freelance work from talking to people at the UK toy fair. Some further probing reveals the fact that Adam literally spent days at this show walking around and talking to everybody he could on every exhibition stand at the show - this seemingly casual relentlessness is clearly a big part of Adam's success. There are of course many more insights offered by Adam in this compelling episode of our Playing At Business podcast.