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Playing At Business - toy & game business podcast with Steve Reece

Mar 30, 2022

France is one of Europe's 'BIG 3' toy & game markets. In this episode we speak to Yann Fresnel (of Toy Influence), who has extensive commercial experience in the French toy market. We discuss his career in toys, what companies need to understand about the market in France and also look at how his company helps...


Mar 23, 2022

Selling your products into Retail is rarely easy, but getting into those accounts in the first place is one of the hardest elements of starting a toy or game business. Even for established companies persuading new customers to come on board can be tough. In this episode of PLAYING AT BUSINESS podcast we take a look...


Mar 16, 2022

The only constant is change! The toy & game business is ever evolving. Over time we have observed many fundamental changes in the business itself but also in the world around us which also affects the world of toys.

In this episode we run through the 10 biggest changes we have observed over time, and how that helps us...


Mar 14, 2022

This not a podcast episode, instead it is an advertorial in which host Steve Reece talks at length about his own experience in the toy & game business and how our Consultancy business came about.

We wanted to put this recording up to explain how we work and what we do in more detail for anyone who is interested.

We talk...


Mar 10, 2022

Licensed products are a major feature of the toy & games business. In this episode we take a look at the key elements of licensed toys & games in terms of standard deal terms to acquire licenses, the do's and dont's of licensing and we take a look at what a healthy approach to licensing looks like for toy &...