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Playing At Business - toy & game business podcast with Steve Reece

May 16, 2022

Electronic Toys are not new. The toy business has a long history of dumbing and pricing down electronics & tech in general into toy formats and toy price points. 

In the end though, whether these tech toys work or not in the market doesn't come down to the tech/electronic itself. Listen to Episode 76 to find out what...


May 12, 2022

Creative Play toys have been around for a long time, but this isn't an easy space with so many generic stationery products and 'Me too' generic kits for sale straight from the factory gate in China.

In Episode 75, we take a look at the key success factors, and how companies can build brands in this space & win over...


May 10, 2022

With soaring container shipping prices, Covid lockdowns and rising costs in China, many toy companies have begun to look at 'Nearshore' option for manufacturing.

We run through the pros, cons and realities of Nearshoring in this episode of the Playing At Business podcast.


May 4, 2022

Not that many people know that the video game business was considered to be part of the broader toy business for quite some time before it eventually became clear that the Video Games business was a bigger beast than its parent! 

In this episode of the Playing At Business podcast we talk through the differences between...


Apr 28, 2022

Toy companies (both big & small) rely heavily on the factories they work with. Every time they produce a toy your reputation and potentially your business rest on the factory & their complying with safety, ethical and quality standards. Competitive pricing is also a concern of course, manufacturing spend is the biggest...