Sep 28, 2022
Human beings tend to learn best by making mistakes. In this podcast we look at the 5 big learnings that toy & game people have to make...ideally as inexpensively as possible!
There are 5 big areas where toy & games companies can really mess up, listen to the podcast to find out more about what they are.
Sep 15, 2022
Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.
In this episode we look at the key elements of...
Jul 20, 2022
Products tend to vary from category to category, but at the heart of any top selling you will normally find most or all of the 5 key ingredients we run through in Episode 83 of the Playing At Business podcast.
We discuss successful products such as Spin Master's Paw Patrol ranges, Monopoly board game & the truly iconic...
Jul 13, 2022
It's looking like 2022 is panning out to be a tough year in the toy & game biz!
The question is what companies can do in the face of a drop in consumer demand. The reality for most companies is that they have not faced a significant drop in market size, at least not for a very long time. For sure companies revenues will...
Jul 6, 2022
The world has changed so much in the past couple of decades. Sometimes the rate of change can be bamboozling...but there are some underlying fundamentals of managing toy & game businesses which haven't changed. Listen to Episode 81 to find out more...