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Playing At Business - toy & game business podcast with Steve Reece

Dec 1, 2022

In the third episode of this podcast series we take a further look at The Future Of Toys, this time looking at Toy & Game Consumers.

We discuss what areas could see the most change, the areas which will most likely stay the same as well as identifying one massive threat to the Toy industry  and at the same time one...


Nov 15, 2022

In the 2nd in this series we take a look at the most fun part of the Toy business - Products! Most people who work in the Toy business do so because they love Toys, most of us have a collection of the Products we have worked on around us as we work.

The podcast looks at some fundamental factors of Toy products which are...


Nov 1, 2022

In the 1st of a series of podcasts looking at the future of the toy business we begin with a look at Retail - how it's evolved, how it affects the toy business today and what future changes we can expect to see.

Many fundamentals stay the same, we discuss these key areas in this podcast, but we also look at how...


Sep 28, 2022

Human beings tend to learn best by making mistakes. In this podcast we look at the 5 big learnings that toy & game people have to make...ideally as inexpensively as possible!

There are 5 big areas where toy & games companies can really mess up, listen to the podcast to find out more about what they are.


Sep 15, 2022

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of...