Feb 25, 2022
The Collectables toy category has been a major pillar of the toy business for a long time now. But the costs and risks of trying to enter this category can be high, while product launches tend to be very hit or miss. In this episode of The PLAYING AT BUSINESS podcast we look at the key success factors for Colelctable...
Feb 25, 2022
Toy & Game packaging is often more important than the product within in terms of motivating someone to buy the product in the first place. There are some fundamentals of effective toy packaging, as well some very common mistakes. We run through all of this in Episode 62 of The PLAYING AT BUSINESS podcast.
Feb 18, 2022
Inventors are critically important to the toy & games business. On this episode we talk to Azhelle Wade - The Toy Coach - about her work helping Inventors to get their toys & games to market. Azhelle's positive energy shines through in this episode. We discuss the top tips she shares with Inventors and her Toy...
Feb 7, 2022
The board games category has increasingly low barriers of entry. Whereas toys may require significant tooling investment, cardboard games basically require a great gameplay mechanism & some eye catching graphic design...but surely there is more to it than that? In this latest episode of the PLAYING AT BUSINESS podcast...
Feb 7, 2022
For most people working in the toy business, the day to day focus is on the nuts and bolts of their role in the company they work for. Few take the time to consider just how much good the toy & game business does in the world at large. That's what we discuss in this episode of the PLAYING AT BUSINESS podcast -...