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Playing At Business - toy & game business podcast with Steve Reece

May 27, 2021

David Ripley has extensive experience in the toy business, having worked as a Toy Buyer and in more senior commercial roles for major UK retailers. He has also worked for and with a number of online platforms. As such, David is very well placed to offer unique insights into a broad range of topics from how Toy...


May 14, 2021

Dean Weller is the expert's expert when it comes to marketing and buying media for toys & games. In this broad ranging episode of the Playing At Business podcast, we talk about how marketing has changed over time, we run through the typical weight of a toy marketing campaign today looking at the percentage of...


May 5, 2021

China has played a critical role in building the global toy business as a massive hub of highly efficient toy and game production. As OEM contract manufacturing i.e. making toys for other people gets harder and harder to make a profit from, so an increasing number of Chinese toy factories are looking to move up the...