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Playing At Business - toy & game business podcast with Steve Reece


Jul 11, 2018

This episode looks at consumer research testing in the toy industry, why we don't tend to do enough of it, the benefits of more research testing for the toy business and key learnings from host Steve Reece based on his conducting over 1,200 focus groups with kids on toys.

For more on us, please go to: www.KidsBrandInsight.com