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Playing At Business - toy & game business podcast with Steve Reece

Jan 26, 2022

For any company who has been in business for a while, entering into new product categories becomes an obvious but not entirely risk free move. In this episode of the PLAYING AT BUSINESS podcast we take a look at why companies choose to enter into new product areas, how self-awareness is one of the most important things to consider and how successful companies enter new product categories and minimise the risk of failure in doing so.