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Playing At Business - toy & game business podcast with Steve Reece

May 22, 2018

In this episode of the Playing At Business Podcast, host Steve Reece analyses what businesses can learn from the meteoric rise of Lego as a business and as a brand. Often seen as a best practise example of brand management, the Lego company has gone from strength to strength in recent years. This podcast looks at some of the reasons for that success and the key lessons business people can learn from that.

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