Jan 4, 2022
Spider-Man has been around since first appearing in comic books back in the early 1960s. Today Spider-Man is a mighty movie and entertainment franchise - the 5th biggest grossing movie franchise of all time in fact, with the most recent instalment: Spider-Man No Way Home heading towards the Top 10 grossing movies of all time.
Spider-Man has also been a strong presence in toy aisles for decades. In this episode of the Playing At Business podcast we take a look at the factors driving the enduring appeal of Spider-Man and why Spidey is such a good fit with toys!